Micro1 Gifting Project
For the 2023 holiday season, Micro1, a California-based startup specializing in AI-powered human resource procurement, sought to celebrate its significant growth by creating a bespoke merchandise experience. Founder Ali wished to express gratitude to the internal team, clients, and investors, generating a list of over 300 recipients across a dozen countries, from Brazil to India.
Ali’s global startup demanded a 24/7 commitment, and his team was struggling to keep up with demand. He found existing online gifting options too generic, wanting to infuse a personal touch. Through an introduction to Greg of Centered Human by Jason Calacanis (All-In Podcast), Ali discovered a path to creative gifting solutions.
Gift Opening Video
Team Collaboration
In a collaborative effort, Greg’s design team and Ali’s Micro1 team successfully created a premium branded experience. This included high-quality merchandise such as ultra-fine cotton t-shirts, six-panel twill cotton hats, custom Moleskine notebooks, branded pens, stickers, and small-batch gluten-free chocolate chip cookies.
Efficient Management
Centered Human efficiently managed the entire project, from initial design concepts to final distribution, costing Ali less than 3 hours of work. The project was completed in 45 days, with the first package arriving in Boston, received by sales manager Jacob. The positive reception was a delightful surprise and an excellent conclusion to the year.
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Testimonial
This morning, I was pleasantly surprised to find a care package from Micro1 delivered by UPS. It was a thoughtful gesture from the management team, filled with some of my favorite items, including a cool embroidered dad hat and a selection of vegan-friendly snacks.
Maxwell
Fullstack Developer
to first delivery