CASE STUDIES
Anticipating the opportunity to share our experiences, key insights, and what we’ve learned.
Micro1 Gifting Project
For the 2023 holiday season, Micro1, a California-based startup specializing in AI-powered human resource procurement, sought to celebrate its significant growth by creating a bespoke merchandise experience. ..
National Pancake Day
In March 2024, Sarah from the IHG Hotels and Resorts Sales Team discovered our website with a whimsical idea from her seven-year-old son, Tony. He envisioned an ultra-comfy sweatsuit with thermal pockets to keep pancakes warm.
Elevating Community Connection at TwitchCon
TwitchCon is a high-energy environment saturated with brands, creators, and visual noise. Electronic Arts / The Sims needed to cut through this noise to connect deeply with their community.
Dutch Bros. Chore Jacket
Initiated by Director of Marketing Jenn, the brief demanded something beyond conventional corporate luxury. Early explorations — leather golf accessories, waxed canvas rucksacks, classic varsity jackets — were elegant but failed to capture the infectious, irreverently joyful identity Dutch Bros. has built its culture around.
Lifestyle Wordmark Co‑Creation
Under Armour’s internal product creation team engaged Centered Human in Fall 2024 with a clear mandate: develop a distinct lifestyle wordmark to drive wear beyond the field of play. The mark needed to resonate with a younger, trend-aware, fashion-forward consumer —
From Landfill to Legend
Each year, the athletic apparel industry, particularly in the realm of professional sports, contributes vast quantities of dated merchandise and tour apparel to global landfills. The shelf-life of these products is notoriously short; for instance, a t-shirt commemorating the 2024 playoffs becomes undesirable, if not commercially irrelevant, by 2026.
